Why ROL Wheels? Simply put… because we care.
We care about our customers, and strive to offer an unparalleled level of integrity and service, every day. We care about performance, and design each product to our exact specifications so our customers get the most out of them. With decades of experience, every wheel we build embodies our passion and our expertise. And because every wheel is hand-built in the US, we have complete control over the process from start to finish. This is our passion and it shows.
ROL Wheelworks was developed by its founder, Sean Lambert, in 2004. Sean grew up in Boulder, Colorado where he developed a love for cycling at an early age. As a kid, he had the privilege of seeing some of the world’s greatest cyclists race in Colorado each summer in the Coors Classic; guys like LeMond, Hinault, Fignon, Hampsten, Phinney, Kiefel and others. Sean says, “It was at that point that I knew I wanted to be in the bike business one day.” Some 20 years later, ROL Wheels became a reality. That fire still burns today.
At ROL Wheels, we strive to provide our customers with world-class bike wheels and rims, at a great price, with an unparalleled level of integrity and customer service.