About ROL Wheels

Why ROL Wheels?

Simply put… because we care about our customers and provide a product that is grounded in durability, performance and exceptional value.

We care about performance and design each product to our exact specifications to provide our customers with the best cycling experience. With decades of experience, every wheel we build embodies our passion and our expertise. And because every wheel is hand-built in the US, we have complete control over the process from start to finish. This is our passion and it shows.

ROL Wheels was developed by Sean Lambert in 2004. Sean grew up in Boulder, Colorado where he developed a love for cycling at an early age. As a kid, he had the privilege of seeing some of the world’s greatest cyclists race in Colorado in the Coors Classic: guys like LeMond, Hinault, Fignon, Hampsten, Phinney, and Ron Kiefel. “It was at that point that I knew I wanted to be in the bike business one day,” said Sean. “Twenty years later, ROL Wheels became a reality. That fire still burns today.”

 

In 2025, ROL Wheels was purchased by Dave Muscianisi, long-time Colorado bicycle race director and bicycle industry veteran. Dave has partnered with wheelbuilder extraordinaire Tom Hall to maintain quality and consistency with all wheel builds. Dave says, “We are very excited to build on Sean’s legacy of providing great products for all bikes and bike riders, and to offer an incredible line of wheels, custom options and product support to our fantastic customers.”